For outdoor furniture enthusia...
For outdoor furniture enthusiasts and industry insiders, Sunshine Outdoor has just marked a major milestone in its global expansion. On February 24, 2025, the leading Chinese outdoor leisure products manufacturer held a groundbreaking ceremony for its Phase II factory in Vietnam, signaling a new chapter in its mission to deliver high-quality camping gear and folding furniture to the world.
The new facility, with a total investment of $70 million and a 100,000-square-meter construction area, is more than just an expansion—it’s a strategic move to strengthen Sunshine-Outdoor’s position in the global market. Following the success of its headquarters in Wuyi, China, U.S. subsidiary, and operation centers in Shanghai and Hangzhou, the Vietnam factory underscores the brand’s commitment to “global vision, brand building, and sustainable growth.”
Attended by Chairman Zhu Xiaohui, supply chain partners, and construction teams, the ceremony highlighted the project’s role in achieving Sunshine-Outdoor’s long-term vision: becoming an industry-leading, globally respected enterprise.
In today’s rapidly evolving global economy, Southeast Asia has emerged as a key hub for manufacturing, and Vietnam stands out. With a young workforce, pro-investment policies, and strategic location, the country offers Sunshine-Outdoor unique advantages to serve both regional and international markets.
• Risk Mitigation: The Vietnam factory helps diversify production, reducing geopolitical risks and trade barrier challenges—critical for maintaining stable supply to outdoor furniture retailers in Europe, America, and Southeast Asia.
• Market Proximity: By localizing production, Sunshine-Outdoor can shorten delivery times to Southeast Asian customers while strengthening its reach in high-demand regions like the U.S. and Europe.
• Synergy with China: Leveraging Vietnam’s integration with China under the Belt and Road Initiative, the brand combines “Chinese smart manufacturing” expertise with local efficiency.
Sunshine-Outdoor’s global strategy has always centered on two pillars: innovation and market reach. Since 2013, the brand has built a robust sales network spanning Europe, America, Australia, and Southeast Asia. The Vietnam Phase II factory will amplify this by focusing on core products:
• Outdoor folding tables and chairs
• Camping furniture
• Leisure gear for outdoor enthusiasts
Slated to open in September 2025 and start production in October, the facility will work in tandem with the Wuyi headquarters and U.S. R&D center to create a seamless “R&D-Production-Sales” loop. This integration means faster turnaround for orders, better responsiveness to market trends, and ultimately, more value for outdoor gear distributors and end-users.
At 8:58 a.m. local time, Chairman Zhu Xiaohui joined partners and construction teams in the ceremonial first dig—using golden shovels to mark the project’s official launch. “We’re bringing ‘Chinese smart manufacturing’ experience to local operations,” Zhu said, “to craft better outdoor experiences for people worldwide.”
This moment wasn’t just about breaking ground on a factory; it was a testament to Sunshine-Outdoor’s 20-year journey from a regional player in Wuyi to a global contender in the outdoor leisure industry.
The Vietnam Phase II factory isn’t just an expansion of 产能 (production capacity)—it’s a bridge for sharing Chinese manufacturing standards, technology, and management expertise with the world. As Sunshine-Outdoor continues to pursue its mission of “helping everyone enjoy nature to the fullest,” the brand is poised to:
• Expand its global footprint in outdoor furniture markets
• Enhance supply chain resilience for consistent product availability
• Innovate with region-specific designs tailored to Southeast Asian and Western consumer preferences
For anyone following the future of outdoor leisure, Sunshine-Outdoor’s Vietnam project is a development worth watching. Stay tuned for updates as the factory takes shape—and get ready for more high-quality, accessible outdoor gear from a brand committed to global growth.
Spring Nee is an outdoor furniture expert with 18 years of experience.
She has extensive experience in outdoor design, including choosing furniture materials, following trends, and adding useful elements.
As a thought leader in the outdoor furniture industry, Spring has been a regular contributor to various blogs, magazines, and design forums
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